Highlights

Rich was recently featured twice in Forbes magazine for his work as Worldwide Head of EPIC and Chief EQ Evangelist at Amazon. 

 

How Amazon Uses Emotional Intelligence To Craft A Corporate Culture

Rich talks about the pivotal role that emotional intelligence plays in innovation. He discusses: 1/ managing the positive and negative effects of emotions, and 2/ systematizing an emotionally intelligent culture through codification, force multipliers, management practices, and community.

 

3 Lessons Amazon's Chief EQ Evangelist Learned Scaling EQ to 1.5 Million People

Rich shares the important lessons he learned as he scaled emotionally intelligent culture across Amazon globally: 1/ to scale EQ, you need to bake it into the culture, 2/ scaling EQ with ambient learning, not just training events, 3/ as AI grows, so will the need for EQ.


High Performance + High Human: Transforming Leadership at Global Scale

 
Rich Hua is one of the world's foremost experts in building emotionally intelligent cultures of innovation at scale. As Chief EQ Evangelist and Worldwide Head of EPIC at Amazon, he built the world's largest corporate-based EQ community of 70,000 members, making him one of the few people who has successfully scaled emotional-social intelligence from theory into a global movement. 
 
Rich's work ultimately reached over 1.5 million people globally, reshaping the mindset and behavior of leaders in every part of the world. He has delivered keynotes, workshops, and coaching to executives at Fortune 100 companies as well as Stanford, Wharton, and University of California at Berkeley.
 
Rich served as the expert advisor to the Amazon Alexa team as they imbued Alexa+ with empathy and emotional intelligence, helping shape the world’s most pervasive AI-powered virtual assistant embedded in over 600 million devices. 
 
Rich is a globally sought-after keynote speaker who has consistently delivered the highest-rated sessions at elite leadership events all over the world, speaking to audiences up to 10,000+. He has has been featured in Forbes, The Guardian, The Washington Post, and AWS Executive Insights.
 
Rich founded the EPIQ Leadership Group to help  leaders worldwide build adaptable, resilient, and innovative cultures that are both high-performing and deeply human. This has never been more important than in a world being reinvented by AI. His message is both critical and urgent: IQ alone is not enough. Leaders and organizations must harmonize their EQ + IQ—what he calls the EPIQ skill set—to thrive and succeed in the midst of complexity, ambiguity, and opportunity.

How Rich Works with Leaders & Organizations

Keynotes

Dynamic, thought-provoking, and deeply human keynotes that challenge leaders to rethink how they lead in an era of AI, change, and fatigue. Rich blends compelling storytelling, cutting-edge research, and real-world experience to inspire action at scale—leaving audiences energized, aligned, and ready to lead differently.

 

Workshops

Immersive, highly engaging workshops that turn insight into capability. These sessions equip leaders and teams with practical EPIQ tools they can apply immediately to improve trust, collaboration, adaptability, and performance in fast-moving environments.

 

Executive & Organizational Consulting

Strategic advisory partnerships for executives and leadership teams navigating transformation, growth, or cultural change. Rich works closely with senior leaders to diagnose challenges, design emotionally intelligent strategies, and embed human-centered leadership practices that drive sustainable results.

 

Executive Coaching

Personalized, high-impact coaching for senior leaders who want to elevate their empathy, purpose, inspiration, and connection. These sessions build deep self-awareness, resilience, and clarity—helping leaders show up with confidence, clear thinking, and humanity when it matters most.


Testimonials

"This was one of the best trainings I have ever attended. the story, message, materials - all great and useful for my internal and external connections. This should be mandatory for all employees."

• Account Executive, Amazon Ads

 

"Rich's presentations are not only engaging and compelling but also perfectly blend personal stories with effective calls to action, making his insights profoundly resonant and actionable."

• Head of Technical Strategy, Leading Restaurant POS SaaS company

 

"This was one of the most engaging, informative, valuable and well-delivered sessions I have seen anywhere."

• Sales Manager, AWS

 

"The engagement produced positive changes for me as a leader and these changes rippled through the broader

organization."

• Chief Technology Officer, UK Fintech Company

 

”This was fantastic. I’ve gained more value from this session than from my executive coach! Thank you, Rich!”

• HR Leader, AIGX at Amazon

Rich Hua has delivered keynotes and workshops to